Dental Internet Marketing Website – A Solution to Increased Profits

A dental Internet marketing website is no longer an option, but a necessity if you want to stay competitive, maximize your exposure, and increase profits. The Internet has affected many aspects of our lives from the way we communicate to the way we shop. It’s also changed the way consumers find solutions to their problems.

Statistics show that 92% of people surveyed agree that the Internet is a great place to find everyday information. Other revealing facts found that 82% of all Internet traffic starts at a search engine & 54% of Americans have traded in their yellow pages for the Internet.

The days of opening your local phone book and flipping to the yellow pages to choose a dentist are fading into the past. The consumer’s fingers are no longer doing the walking, but doing the typing at one of the major search engine portals. The question then is whether or not they are able to find your practice online? Do you even have a website advertising your dental services 24/7, 365 days a year?

Having a website is one of the most affordable dental marketing solutions available. Many professionals have already established their web presence or plan to in the near future. The question isn’t really about having a website, but is your website working for you? Can the consumer find you online when searching for a solution to their dental problem?

The key to having a successful dental Internet marketing website is the ability of your target market to find you online. Three major ways your practice can be found online are through:

1. Keywords

Typically a person will type in a keyword at a search engine portal looking for information on their problem and then filter through the results. For instance a consumer looking for a local dentist may use the keywords, “palm beach dentist.” The question you need to ask yourself from a marketing perspective is:

“Can my target market find my website through keywords?”

Try it for yourself. Evaluate your website by going to a search engine and typing in some keywords related to your practice.

Where is your site coming up in the results? If it’s not coming up on the first page you’re missing out on increased profits.

2. Business or Personal Name Search

This is a search for your practice using your business or personal name. It doesn’t generate the kind of traffic that keywords do, but it’s something to consider when evaluating your online marketing efforts & your website’s effectiveness.

3. Links from other Sites

These are links that are established on other sites like portals, directories, chamber of commerce, etc. Think of them as referrals. A person may go to a local chamber of commerce website and look for a dental provider. If you’re a member with a listing then you may get a customer to click through to your site.

Another way to get links from other sites is through press releases or articles that contain links to your site.

Again, the question needs to be asked, “Can potential customers find your website?” A dental Internet marketing website doesn’t do your practice any good if it’s just floating around on the World Wide Web unable to be found by your target market.