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Top 10 Tips For Effective Internet Marketing Websites

What constitutes an effective website can mean different things in different businesses and at different times. The tips I’m presenting here are for effective internet marketing websites.

An internet marketing website means a website optimized for the website owner to sell his/her products or services either from the website directly or from a brick-and-mortar location after people learn from the website about the brick-and-mortar location.

Compiling a list of top 10 tips for effective websites even by this internet marketing definition is still subjective. Although I’ve just made this list, if I were to make a new list next week, some item might be replaced by another item.

Thus take this list as a starting point against which to check your own website:

1. If you’re selling something on your site (such as a book), make the “buy this now” option immediately apparent. (Don’t hide this at the very bottom of an interior page.)

2. Have an email opt-in box with an “irresistible” free offer (preferably NOT a newsletter because we all have so much to read) to capture email addresses for follow-up email marketing.

3. Do not have a photo of your store or office building on your Web site’s home page.

4. Do have a photo of yourself and/or your staff on your site.

5. Do not have a photo of a sunset or something similar on your home page that has nothing to do with your brand, book or business. (Not even if it is a beautiful sunset.)

6. Do not use large blocks of white text on a dark background – way too hard to read.

7. Do use a font size large enough for older people to read.

8. Do not waste the most valuable “real estate” on your home page with a Welcome message.

9. Do let people know the second they land on your home page what’s in the site for them.

10. Do have valuable free information on the site to share with your site visitors.

What’s the bottom line about effective internet marketing websites? You want to make it as easy as possible for people to engage with your site – which means engaging with you. (This is why, for example, no to a photo of a building but yes to a photo of you.)

If you consider your website from the point of view of a stranger meeting you for the first time, you’ll be on the right path for having an effective internet marketing website.

What To Consider When Setting Up Internet Business Websites

There are very many different ways in which one can proceed when thinking of establishing internet business websites. The entire process of setting up the business will depend on the kind of service that you wish to provide.

There are some very important factors that need to be closely considered if the website is to be successful and some of these factors are discussed in brief in the subsequent parts of this article. They include:

- The level of security desired

Different internet business websites have different security needs. As such, the design of the websites, as well as the costs of such designs, will vary from website to website.

In order to determine the level of security that will be most suitable for your money making websites, you have to first of all evaluate the kind of products and information that the website will be handling. For instance, for internet business websites in which clients make payments or provide payment information such as credit card numbers and passwords, a high level of security will be required since that information is very sensitive and cannot be allowed to fall into the wrong hands.

In case you intend to set up a website that handles financial transactions online, then you should seriously consider using a secure server. Secure servers ensure that the information exchanged at the website is encrypted to block any unwelcome access.

- The volume of data:

The volume of data that is handled by different internet business websites differs from one site to another and this factor is again dependent on the kind of information that is handled by the site.

One example of a website that requires a large amount of data storage space is an online article directory. On the other hand, some internet business websites, such as a company’s blog require very little space.

When setting up a business website, it is inevitable that you will be required to pay for hosting space. The size of hosting space that you choose will impact on the net costs of the enterprise and as such it is important to make a very careful evaluation of the same before deciding.

Besides the above factors, there are other additional factors which, although not as important as the ones discussed above, will also have a significant contribution to the success of the internet business websites.

A good example of factors that fall into this category is the domain name of the website. A good domain name is one that easily identifies with the kind of products or services that are to be found on the site. In addition, an ideal domain name is one that is short and catchy as this makes the domain easier to memorize.

Fortunately, there are many companies today who specialize in the listing of domain names available for sale as well as the direct sale of the same. Thus people starting internet business websites will be able to easily choose the domain name that bests suits their sites from the ones listed. There is also the option of registering your own domain name if you found none of the existing ones meet your liking.

Software and Website Localization for Better Business

With the rapid intensification of globalization, active software in one country or neighborhood isn’t good enough for your business. For one to be able to compete for the market internationally, software localization is a vital step for business success.

Software localization is the act of translating software or a website from the original language it was designed to a target language. For instance, if your software was designed in English and you would love to extend your services to a country like China, you will have to translate your website or software to Chinese so as to easily capture the local market in China. Software and website localization are now becoming inevitable for almost every company regardless of the high costs and time involved.

Benefits of Software and Website Localization

Increased awareness about the product and its functions; Software localization enables the local or target market easily grasp information about your software and its functionalities that will make them comfortable in using and fully exploiting your product hence increased market.

Increased sales; Translating and localizing your software or website means you are able to communicate directly to potential clients in their native language. They will then be impressed to make more purchases from your business as they seem to be party to it. The only way of increasing sales is by increasing product and or service awareness among the target market, this awareness will be boosted only if the potential clients are able to understand your brand in their language. It is very interesting to do business in the language that clients are comfortable with.

Widen client base; Software and website translation enables any business to extent its services or products to any region worldwide. This means you’re service/product will not be limited to a specific market. A wider coverage means a wider customer base for any business. Stop struggling within a smaller market space yet your service has more demand outside there! Think global, open your corridors to a worldwide space by simply combining the use of internet and website location to capture foreign markets.

Reduce operation costs; offering services in the languages best understood by the audience minimizes potential queries as everything seems clear right away from the website, this will therefore downsize support costs for any company.

With software localization, a company is able to gain international reputation. When your software is translated to abroad languages, it will easily gain international recognition and be able to gain trust by a significant number of countries worldwide.

Gain competitive advantage; it is possible to beat your competition by simply localizing your business to suit clients’ needs. By translating a software or website to the local language, you’re making yourself known to the local market and differentiating yourself from other companies in the same field. This will make your business stand as an industry leader.

Localizing your software and the entire business simply signifies that you’re able to easily meet the expectations of the target market. The software/website will have the right looks for the customers and it will enable them develop the feeling that it was designed specifically for them since they are comfortable with the context, the language and the interface as well.

Therefore, with software and website localization, you move a step ahead in building your brand name internationally and winning customers’ trust over your competitors.